With over 500 million followers and likes across the social media landscape, the NBA is well positioned to become a platform for technology innovation and education. Partnering with NSBE chapters and HBCU STEM programs and entities like Sports Technology Education @ MIT the NBA could begin in-house development of video games that would be appealing but not profitable enough for big name game development companies. MLB has gotten into the video game business(albeit for similar but different reasons) because it sees a long-term win. In-house development capabilities would also enable the creation of apps and online services that would transform NBA Nation from a single sponsor to a thriving revenue generating network. All of these things will create an environment from which a new more representative generation of owners can emerge. This effort could be kickstarted with the fine that will be levied on Clippers owner Donald Sterling!